AI 2026 Signature Series
AI for Digital Marketing & Content Creation
This programme introduces participants to the application of Artificial Intelligence (AI) tools in digital marketing and content creation. Participants will explore how AI technologies can support marketing activities such as generating marketing copy, producing visual content, creating marketing videos, and developing social media campaigns. Through demonstrations and guided hands-on exercises, participants will learn the use of AI-powered tools to create engaging digital content, streamline content production, enhance marketing communication, and improve digital marketing productivity across various platforms.
Course Overview
This programme introduces participants to the practical application of Artificial Intelligence (AI) tools in digital marketing and content creation. It explores how AI technologies can support key marketing activities, including generating marketing copy, creating visual content, producing marketing videos, and developing effective social media campaigns.
Through demonstrations and guided hands-on exercises, participants will gain practical experience using AI-powered tools to create engaging digital content and streamline content production processes. The programme also focuses on enhancing marketing communication and improving overall productivity across various digital platforms.
By the end of the programme, participants will be equipped with the skills to leverage AI tools effectively to support modern marketing strategies and deliver impactful digital content.
Learning Outcomes
Upon completion of this module, participants will be able to:
- Describe the role of AI in digital marketing and content creation
- Identify AI tools used for marketing content development
- Explain how AI supports marketing strategies and campaigns
- Apply AI tools to generate marketing content such as copywriting and visuals
- Develop basic AI-assisted digital marketing content and campaign ideas
Course Outline
AI in Digital Marketing
Introduction to Artificial Intelligence applications in digital marketing, including AI-driven marketing strategies, automation, and emerging marketing trends.
AI Copywriting
"This module introduces participants to the use of Artificial Intelligence tools for marketing copywriting. Participants will learn how AI-powered platforms can assist in generating different types of marketing content such as social media captions, advertising copy, marketing campaign messages, and product descriptions. Through guided demonstrations and hands-on exercises, participants will practise using Generative AI tools to create engaging marketing copy and refine AI-generated outputs for marketing purposes."
AI Visual Content Creation
"This module introduces participants to the use of Artificial Intelligence tools for creating visual marketing content. Participants will learn how AI-powered design platforms can support the development of posters, social media visuals, and marketing graphics. Through demonstrations and hands-on activities, participants will practise generating visual content using AI design tools and learn how to refine visual outputs for digital marketing purposes."
AI Video Creation
"This module introduces participants to the use of Artificial Intelligence tools for creating marketing videos. Participants will learn how AI-powered video platforms can assist in producing promotional videos, marketing clips, and social media video content. Through demonstrations and hands-on exercises, participants will practise generating video content using AI tools and learn how to refine video outputs for digital marketing campaigns."
AI Social Media Strategy
"This module introduces participants to the use of Artificial Intelligence in planning social media marketing strategies. Participants will learn how AI tools can support the development of social media campaigns, content calendars, and audience targeting strategies. Through demonstrations and practical exercises, participants will practise generating social media campaign ideas and structured content plans using AI-powered tools."
AI Marketing Campaign Project (Assessment)
"This module serves as the final practical assessment where participants apply the knowledge and skills learned throughout the programme. Participants will design and develop an AI-assisted digital marketing campaign using Generative AI tools. Participants will create marketing content such as copywriting, visual materials, and campaign ideas using AI tools and organise them into a structured marketing campaign plan. The activity allows participants to integrate AI-powered content creation and digital marketing strategies into a practical project."
