Digital & Technology
This course teaches digital marketing strategies, content creation, and analytics to boost brand presence and online results.
Learn how to build and execute effective digital marketing strategies across key platforms. Gain hands-on skills in content creation, audience targeting and performance analysis to grow brand presence and drive results online.
Understand the digital marketing ecosystem, key channels (SEO, SEM, social, email), and how they support business objectives.
Learn how to create, plan, and distribute engaging content on platforms like Instagram, LinkedIn, Facebook, and TikTok. Understand audience engagement and brand voice.
Explore how to increase visibility through organic and paid search. Learn keyword strategy, ad targeting, and campaign optimization basics.
Use tools like Google Analytics to track campaign performance. Learn to interpret metrics, generate insights, and adjust strategy for better ROI.