Business Skills

Market Expansion

This course teaches strategies to research, enter, and grow in new markets through effective planning and positioning.

English
~ 8 hours
HRD Corp Claimable

Course Overview

Gain the skills and frameworks to and enter new market successfully. This course covers strategies for market research, enter planning, competitive positioning and sustainable growth locally and globally.








 

Learning Outcomes

  • Understand the fundamentals of market expansion strategy.
  • Conduct market research and feasibility analysis.
  • Choose appropriate entry modes (e.g., partnerships, franchising, direct investment).
  • Align expansion strategies with customer needs, competition, and business goals.







     

Course Outline

Market Research and Opportunity Assessment

Learn how to assess new markets using data-driven insights. Explore customer segmentation, demand trends, regulatory environments, and cultural factors.

Market Entry Strategies and Models

Understand different expansion options: exporting, franchising, joint ventures, partnerships, and direct investment. Evaluate risks and advantages of each approach.

Competitive Positioning and Localization

Learn how to position your product or service competitively in a new market. Adapt marketing, pricing, and messaging to local customer preferences.

Strategic Planning Execution

Build a practical expansion roadmap with timelines, KPIs, and resource allocation. Align cross-functional teams and leadership for smooth market entry.

Frequently Asked Questions (FAQ)

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