Business Skills
This course teaches strategies to research, enter, and grow in new markets through effective planning and positioning.
Gain the skills and frameworks to and enter new market successfully. This course covers strategies for market research, enter planning, competitive positioning and sustainable growth locally and globally.
Learn how to assess new markets using data-driven insights. Explore customer segmentation, demand trends, regulatory environments, and cultural factors.
Understand different expansion options: exporting, franchising, joint ventures, partnerships, and direct investment. Evaluate risks and advantages of each approach.
Learn how to position your product or service competitively in a new market. Adapt marketing, pricing, and messaging to local customer preferences.
Build a practical expansion roadmap with timelines, KPIs, and resource allocation. Align cross-functional teams and leadership for smooth market entry.